OPen
About

Hey there, I'm Linda. A Chinese-Canadian product designer based in Toronto, Canada. 👋

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Currently, I'm a design lead on the AI Assistants team at

IBM, shaping the future of agentic AI experiences.

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I'm guided by my desire to overcome complex business challenges. My approach involves incorporating diverse resources and perspectives to present fresh solutions. I take pride in pushing to solve problems that result in impactful and resilient outcomes.

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In past roles, I lead the transformation of product onboarding, designed supply chain ERP systems, and helped teams implement design system patterns and accessibility.

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When I'm not designing, you'll probably find me at pilates, trying a new recipe, or redoing my Animal Crossing island (again).

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Contact me via LinkedIn or email hellolindashu@gmail.com.

Experience

Design Lead

IBM Core Software, AI Assistants

2025 - Present

Design Lead

IBM Sustainability Solutions, Growth

2023 - 2025

Product Designer

IBM Supply Chain Intelligence Suite

2022 - 2023

Design Lead

IBM Developer JumpStart Program

2021 - 2023

Associate UX/UI Designer

IBM Business Transaction Intelligence

2021 - 2022

Entry-level Visual and UX/UI Designer

IBM Cloud

2019 - 2021

Awards

Culture Catalyst Award

IBM Design

2025

Business Intelligence Group, AI Excellence Award

IBM Supply Chain Intelligence Suite

2022

IBM Outstanding Technical Achievement Award - Trustworthy AI

IBM Business Transaction Intelligence

2021

IBM Eminence & Excellence Award - Accessibility Heuristics

IBM Design

2021

Education

BA. Interactive Arts & Technology - Design

Simon Fraser University

dutchDesign

SIAT Field School

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